The Systems Atlas

Explore Different Tech Stacks

Start with

What are these systems?

Ecommerce platform: An ecommerce platform runs an online shop. It presents products, accepts customer orders and payments, and communicates order progress. It does not physically store or ship goods.
WMS (Warehouse Management System): A warehouse is a physical place where goods are received, stored, picked, packed and dispatched. A Warehouse Management System (WMS) is the software that records and directs that work. It can be operated by the brand or by a logistics partner.

What layers connect and support these systems?

Integration · APIs & middleware: APIs (Application Programming Interfaces) let systems exchange information and communicate effectively.

An integration is the process of connecting different software applications via their APIs to automate workflows and keep data synced between them. The core difference is that pre-built integrations are ready-made, “plug-and-play” tools designed for quick setup, whereas custom integrations are built from scratch by developers to handle unique, tailored business needs.
AI · Analysis, recommendations & assistance: It acts as an intelligent layer that enhances current tools. AI integrates into a company’s tech stack by connecting directly to existing databases and applications via APIs to analyze data, automate repetitive workflows, and deliver smart predictions.

2 systems · 1 connection

IntegrationPre-built connector or custom API integrationAI

Integration · Pre-built connector or custom API integration

Ecommerce

WMS (Warehouse Management System)

Ecommerce ↔ Warehouse Management

This is a conceptual architecture; these can change based on each business requirement.

Architecture Explained

Summary

In this example, ecommerce holds the product and inventory records and sends them, together with customer orders, to the warehouse management system. The warehouse picks, packs and ships the goods, then sends inventory updates, adjustments and fulfilment information back to ecommerce, including shipment tracking.

Business impact

Ecommerce and warehouse software connect online sales with picking, packing and delivery. Automated order, stock and shipment updates reduce repeated data entry and help teams fulfil orders with fewer errors, clearer visibility and less manual follow-up.

How it works with your selected systems

Ecommerce → WMS → EcommerceThe integration sends products, inventory and orders to WMS; the warehouse picks, packs and ships, then returns tracking, fulfilment updates and stock adjustments to ecommerce.

AI across this architecture

Where could AI help?

Help customers shop

Product search & recommendations
Personalised storefronts & merchandising
Conversational shopping & support
Product descriptions & content

Plan stock

Demand & inventory forecasting

Support fulfilment

Picking & fulfilment optimisation
Delivery exception prediction

These use cases depend on your selected tech stack and are not predefined across all systems.

The business impact

How does this improve your business?

Transform your business across sectors such as Fashion, Beauty, FMCG, Electronics, and more.

1 / 4

Scroll across to follow the whole story. Switch Before / After to compare the same step.

Brand teamOnline shop

Order received online

The order appears in the ecommerce platform, ready to pass to the warehouse through the integration.

Ecommerce

Order received

Brand → warehouseSending the dispatch instructions

The order arrives automatically in WMS

The integration sends the order from ecommerce to WMS. The warehouse worker sees what needs picking.

Ecommerce → integration → WMS

Items · quantities · delivery address

Warehouse teamPhysical fulfilment

Pick, pack and ship the goods

The warehouse works from the order in WMS, picks the items, packs them and ships the parcel. WMS records dispatch.

WMS → warehouse work

Order picked · packed · dispatched

Warehouse → brandConfirming shipment

Tracking appears automatically in ecommerce

The integration returns tracking and stock updates from WMS to ecommerce. The brand can see that the order has shipped without chasing the warehouse.

WMS → integration → Ecommerce

Tracking number · dispatch status · stock update

Less repeated entry Clear roles across teams Tracking returned to the selling channel